Business Situation

Facing increasing competitive pressures and the business imperative to innovate in the dynamic betting sector, our client recognised the need for an IT strategy that enabled, not blocked, its business goals..

Technical Situation

Building on considerable previous experience in the betting sector, slicedbread created a pragmatic IT strategy to achieve key business aims in the shortest timescales.

The Solution

Focusing on maximising customer experience the strategy was designed to create a consistent and personalised communication across web, mobile, affiliate and contact centre channels.

Through slicedbread’s product selection and estimating approach programme budgets and cost benefit cases were prepared for presentation to the board.

We look forward to seeing this organisation executing on these strategies, better engaging with customers and gaining market share – watch this space!