Business Situation

Looking beyond basic contact and opportunity management slicedbread worked with the business to develop a strategy for a more broad reaching adoption of CRM technology; enabling rapid application development of business solutions in 25% of the time required to typically develop core systems. The result was system and process support where none existed before – a more efficient enterprise. .

Technical Situation

Using slicedbread’s proven phased approach to CRM delivery, core CRM modules were implemented that immediately improved the visibility and accuracy of the sales pipeline for individuals and the whole organisation. This coupled with the increased understanding of cross department sales that motivated cross-sell among customers across multiple touch points with similar spend behaviour.

slicedbread then exploited the powerful native features and built on the foundation of Microsoft Dynamics CRM to provide powerful workflows, reporting, data modelling, and web services, ultimately, supporting and reacting to the dynamic changes being experienced across the whole business in driving market share.

The Solution

The company’s CRM has provided the business with a centralised and consistent view of its sales data, customer product portfolios and activity history.

Not only will this help automate workflow rules and sales stages, but with better information and more reliable data the business has the means to be far more agile and efficient in its operations. Ultimately, enabling the business to further develop best practice across its sales models.